For massage therapists, wherever you practice
Marketing for Massage Therapists
Your hands are better than your calendar. Learn simple, step by step systems that fill your schedule, bring clients back and keep working while you are on the table.
- 10 self paced modules
- 30 lessons written for massage
- A 90 day plan
- With Matt DeWild, LMT, RN
Sound familiar?
Booked solid one month. Empty the next.
Clients tell you it was the best massage they have ever had, and they mean it. Then next week has three open slots, and you are not sure why.
- Feast or famine: a full book one month, a quiet one the next, and never quite sure the rent is covered
- Answering texts between sessions, at dinner and at 10 pm, on the evenings that were meant to be yours
- The phone rings while you are on the table, and by the time you call back, they have booked someone else
- No shows and last minute cancellations that leave a paid hour empty
- Clients who loved the session, said "I really need to do this more often" on the way out, and never came back
- Discounting to keep up with the chains, the spas and the deal sites, and feeling like a commodity
- The only way to earn more is more hours on the table, and your hands, wrists and shoulders have a shelf life
- Social media guilt: you know you should post, you do not know what, and it never gets done
- A website that looks dated, does not show up on Google and does not book anyone
- Five apps that do not talk to each other, and a bill for every one of them
And under all of it, a quiet thought you may never have said out loud: "I did not get into massage to be a marketer."
What it really costs
Add it up honestly
The cost of a quiet calendar is not only money. It is your evenings, your body and your peace of mind.
The slow weeks that cost you rent money. The evenings answering texts instead of sitting with your family. The client who loved you and quietly disappeared. The extra sessions your wrists did not want to do, because a fuller week was the only way to make the month work.
None of it is about your skill. You trained for hundreds of hours. You can feel tension other people would miss. And still, a stranger searching for a massage in your town may never find you, or may find you and book someone who answered first.
You are not bad at business. You were never taught this. Massage school taught you anatomy, draping, body mechanics and technique. It spent very little time, if any, on how a stranger finds you, decides to trust you, books, and comes back. That is a gap in the training, and gaps can be filled.
The good news
It is doable, one step at a time
Marketing a massage practice is not a mystery, and it is not a personality trait. It is a set of simple habits and a few systems that do the repetitive work for you. Once they are in place, they keep working while you are on the table, asleep or on vacation.
Good marketing feels much more like good intake than like selling. You already listen, notice and care. This course shows you how to do that earlier, before a client ever walks in, and then let the follow up take care of itself.
One module a week. One action step at a time. Ten weeks from now you can have a rewritten menu, a clearer message, a membership, a better website plan, a content rhythm and a 90 day plan you are already following.
How it works
Learn it, do it, let it run
Every module has the same shape, so you always know what to expect and what to do next.
- 01
Learn
Three lessons on one part of your practice, in plain words, with examples written for massage.
- 02
Do
One action step called "Do this this week", 30 to 60 minutes of real work on your own practice, plus a worksheet to fill in.
- 03
Keep it running
Set up the habit or system once, so it keeps working while you get back to the work you love.
What you will learn
Ten modules, from quiet calendar to steady practice
The course rests on four ideas: sell solutions, not sessions. Stand out. Build monthly recurring revenue. Let systems do the follow up.
More Than Good Hands
See why skill alone does not fill a calendar, break the busy but broke cycle, and learn what marketing really is: helping the right people find you, trust you and come back.
Sell the Solution, Not the Session
Nobody wants 60 minutes of Swedish. They want sleep, a neck that turns, a calmer mind. Find your clients' real problems and rewrite your menu and message around them.
Stand Out or Blend In
Leave "relaxing massage in a peaceful setting" behind. Choose who you serve best, build a signature offer, and let your story and your reviews do the work your price used to.
Monthly Recurring Revenue
Design memberships and packages clients want, offer them without feeling salesy, and know that a base of income is in place on the first of the month.
Income Beyond the Table
Three paths to recurring income that does not depend on your hands doing another hour of work, and how to choose the one that fits you.
Your Website: The Employee That Never Sleeps
What a massage website must do to book, answer, capture and convince, the hidden work of keeping one up, and how to get found on Google.
Content That Builds Trust
Know what to post, turn one idea into ten pieces, and batch a month of blogs, social posts and emails in about an hour, so you stay visible without the guilt.
Funnels, Explained Simply
Build a clear path from stranger to regular, with first visit offers that do not train people to wait for discounts and follow up that turns "maybe later" into a booking.
Automation: Your Front Desk That Never Sleeps
Instant replies, a text back for every missed call, reminders, review requests and rebooking nudges, so you get your evenings back and fewer hours sit empty.
Putting It All Together
Trade patchwork apps for one connected way of working, follow a 90 day plan and a 30 minute weekly routine, and watch the five numbers that tell you it is working.
Who it is for
Is this course right for you?
A good fit if
- You are a massage therapist, solo or in a small practice, in any state
- You have good hands and very little marketing knowledge
- You are tired of guessing where the next client will come from
- You want a steadier, more predictable practice and your evenings back
- You are willing to give it one hour a week
Probably not the right fit if
- You want tricks, gimmicks or a plan to become a social media influencer
- You want to read it in a weekend and change nothing
- You want someone to promise you a number
The course teaches the habits and systems, step by step. The change comes from doing the action steps.
What is inside
Everything you need to put it to work
In every module
Learn it, then do it
- Three in depth lessons, written for massage, with plenty of examples
- An action step: one page of "Do this this week", about 30 to 60 minutes
- A printable worksheet to fill in for your own practice
- A five question knowledge check to lock in the main ideas
Ready to use
Tools you can use this week
- Before and after rewrites of common service menu descriptions
- Scripts for offering a membership and asking for reviews without feeling awkward
- Sample follow up emails and texts that turn "maybe later" into a booking
- Thirty ready to use post ideas and a seasonal content calendar
- A 90 day plan, a 30 minute weekly marketing routine and the five numbers to watch
Your instructor
Matt DeWild, LMT, RN
Matt is a Licensed Massage Therapist and Registered Nurse with over 30 years in health care. He has done hands on manual therapy since 2010, when he founded Advanced Soft Tissue Health Solutions in Davenport. That practice grew into Integrated Functional Health in Bettendorf, Iowa.
He knows the work from your side of the table: the pull between the hands on work you love and the business work nobody trained you for. He wrote this course to fill that gap, in plain words, one step at a time.
Enroll
Everything you get
Marketing for Massage Therapists, the full online course
10 self paced modules and 30 lessons, from your message and your menu to memberships, your website, content, funnels and automation
An action step, a worksheet and a knowledge check in every module
So each week ends with something done in your own practice, not just something read
Your 90 day plan
Month by month priorities, a 30 minute weekly marketing routine and the five numbers to watch
Regular price $97
$7
Limited time price.
If it brings back one client who would not have rebooked, it has paid for itself.
Online and self paced, in the IFH online portal. Included free with The Partner Joint Method.
Questions
Questions about the course
Who is this course for?
Massage therapists in any state, solo or in a small practice, who have very little marketing knowledge and are tired of guessing. If your hands are better than your calendar, it was written for you.
I know nothing about marketing. Will I keep up?
Yes. The course assumes no background at all. Every term, such as recurring revenue, funnel or nurture sequence, is explained in one plain sentence the first time it appears, and every idea comes with examples written for massage.
How long does it take?
It is self paced, so you choose. The course was built for one module a week over ten weeks, with one recurring hour on your calendar for it. Each module has three lessons, and its action step takes about 30 to 60 minutes. You keep access, so you can come back to any lesson.
Do I need special software or to be good with technology?
No. You can use every idea in the course with the tools you already have. Where a system would save you time, the lessons describe what it does in plain words, so you know what to look for.
Will I have to be pushy or salesy?
No. The course teaches marketing that feels much more like good intake than like selling: listening for what clients really want, describing your work in their words and following up kindly. It includes scripts for the moments that feel awkward, such as asking for a review or offering a membership.
Will I have to dance on video or become an influencer?
No. You learn what to post, how to turn one idea into ten pieces, and how to batch a month of content in about an hour, so you stay visible without living on your phone.
How do I get access?
When you enroll, your account opens in the IFH online portal at portal.myifh.com, and you can start Module 1 straight away.
Is it included with The Partner Joint Method?
Yes. Marketing for Massage Therapists is included free when you enroll in The Partner Joint Method, so there is no need to buy it separately.
Your next step
Good hands deserve a full calendar.
A steadier, fuller, more predictable practice, built one simple step at a time, with systems that keep working while you are on the table.